Historical campaign evidence
Personalization should change the problem you address, not just the first line.
Pain-driven personalized outreach
SMB management consulting campaign
Finding: Pain-driven personalization helped shape the Human/Element approach to prospect research and message selection.
Results from one historical campaign are directional and are not presented as a performance guarantee.
Historical managed-outbound campaign
- ~5% reply rate
- Primary result
- ~1% interested rate
- Supporting result
- ~99% delivery rate
- Delivery context


